# Goals & Reporting

Each Chapter President is responsible for keeping their Airtable Reporting Dashboard up to date. This reporting is crucial for:

* Transparent and detailed tracking of activities and impact
* Quarterly budget approvals
* Ensuring accountability and identifying opportunities for growth

### **Chapter Goals**

Metrics help us understand the real-world impact of each chapter’s efforts. While sub-metrics like number of events and attendees provide helpful context, Chapters should focus primarily on a few key indicators that reflect meaningful growth in the Stellar ecosystem: community participation, on-chain activity, and project inflow into the ecosystem.

1. **Monthly Active Ambassadors**: Number of engaged ambassadors within the chapter as reported by the Chapter President (e.g. meeting attendance, Discord activity).
2. **Monthly Active Accounts**: Measured through Stellar wallets which creation and usage is connected to chapter activities. 
3. **Monthly Active Developers**: Measured through GitHub repos created during workshops or hackathons.
4. **Projects Referred to the Stellar Community Fund**:  Nominated or Referred teams who learned about SCF via chapter events or community efforts and applied (and got awarded).
   1. Nomination for [SCF Instawards](https://stellar.gitbook.io/scf-handbook/scf-awards/instawards)
   2. Referral for [SCF Build Awards](https://stellar.gitbook.io/scf-handbook/scf-awards/build-award) 

**Supporting metrics:**

* Total Events
* Total Event Attendance
* Content Created (videos, blogs, threads, etc.)
* Monthly Active Developers
* Social Media traction
* Qualitative Feedback from surveys or ambassador debriefs

### Reporting Channels

<details>

<summary>Airtable Dashboard</summary>

</details>

<details>

<summary>Google Drive</summary>

The SDF Program Manager will grant Chapter Presidents access to a Google Drive folder for chapter event media to upload (categorized by event folder, which should be categorized by budget period):

* Photos and videos from events
* Spreadsheets for emails collected from event attendees

The budget period folder should also contain the strategic direction and the recap document of the relevant quarter.

These resources should be linked in their appropriate place in the Airtable Dashboard, and will be reviewed during the monthly chapter goals review as well as quarterly budget review, so make sure to keep them up to date.

</details>

<details>

<summary>Discord (Telegram and Email)</summary>

SDF communicates primarily with Chapter Presidents through a private Discord message group about budget requests and any questions, although SDF may also reach out on other channels like Telegram and email.&#x20;

</details>

<details>

<summary>Weekly Region-Wide Chapter President Meetings</summary>

SDF organizes weekly virtual meetings with other chapter presidents in region to enhance collaboration for strategic region-wide opportunities and ask for any support necessary.&#x20;

</details>

### **Reporting Cadence**

<table data-full-width="true"><thead><tr><th width="151.1328125">Report Type</th><th width="152.640625">When It's Due</th><th>What to Include</th></tr></thead><tbody><tr><td>Quarterly Budget Proposal</td><td>First week of the quarter</td><td><p></p><ul class="contains-task-list"><li><input type="checkbox" checked> Complete all event entries in the Airtable Dashboard of the previous quarter (including adding attendee numbers, github links, and relevant event recaps)</li><li><input type="checkbox" checked> Complete all expense entries in the Airtable Dashboard of the previous quarter (including adding actual expense amount in USD and local currency if applicable, vendor details and receipts and/or invoices)</li><li><input type="checkbox" checked>Making sure all monthly goal tracking is completed in the Airtable Dashboard of the months of the previous quarter.</li><li><input type="checkbox" checked>Attach a thorough quarterly recap of the previous quarter, specifying Chapter Goal progress as well as how each budgeted (and non-budgeted) initiative contributed to the Chapter Goals, as well as Lessons Learned.</li><li><input type="checkbox" checked>Attach a thorough and ambitious strategic direction for the next quarter along with updated Chapter Goals for the quarter and an overview how planned initiatives will contribute to that goal.</li><li><input type="checkbox" checked>Log all planned events and other initiatives as well as attached expense estimates in the Airtable Dashboard.</li></ul></td></tr><tr><td>Monthly Goal, Event &#x26; Expense Recap</td><td>By the 1st of each month (or next weekday)</td><td><ul class="contains-task-list"><li><input type="checkbox" checked>Update each event that occurred in the past month with accurate dates, attendee count and notes, and recording as applicable in the Airtable Dashboard.</li><li><input type="checkbox" checked>Actual expenses per event, including receipts or invoices in Airtable Dashboard.</li><li><input type="checkbox" checked>Any content created or shared.</li><li><input type="checkbox" checked>Updated Chapter Goal figures in the Airtable Dashboard.</li></ul></td></tr><tr><td>Ongoing Airtable Maintenance</td><td>As needed (real-time is preferred)</td><td><p></p><ul class="contains-task-list"><li><input type="checkbox" checked>Approve new ambassador registrations and keep tabs on their activity and opportunities for growth.</li><li><input type="checkbox" checked>Keep track of meetings, notes and recordings.</li><li><input type="checkbox" checked>Support ambassadors in submitting necessary information in order to become event hosts.</li><li><input type="checkbox" checked>Add prospective activities as you plan them.</li><li><input type="checkbox" checked>Track progress on goals throughout the quarter.</li></ul></td></tr></tbody></table>